『 把一個簡單的想法做到極致，往往勝過抱著一個宏大卻無力落地的空想。企業規模越大、越想推進複雜項目時，保持簡單反而是最穩妥、最高明的選擇。Having simpler ideas that you can execute perfectly is sometimes better than having a grandiose idea that your company can’t execute on, okay? And so when you get large as a company and when you’re trying to do complicated things, uh, in fact, it is best, it is most prudent to keep it simple.我們總會聽到各種聲音 —— 有人問我：“黃仁勳先生，你們為什麼不做這個？為什麼不試試那個？”就連公司的工程師也會疑惑：“這個功能明明能加，我們本來完全可以做到的，為什麼不做？”其實，這從來都不是 “想不到” 的問題。真正的關鍵在於：作為企業、技術團隊或創新者，你必須學會取捨，敢於說‘不’。Many ideas surface, and a lot of people say, “Jensen, why didn’t you guys do this? Why didn’t you do this?” Or our engineers ask, you know, “Why didn’t we put this feature? We could have done all that.” I mean, it wasn’t because we didn’t have the ability to have the idea. You have to decide as a company, you have to decide as an engineering team or as an innovator to say （no）,我不需要在一夜之間改變世界，我將在未來50年內改變世界。我也不需要一夜之間打造出一款爆款產品，我只需要做出一款制勝的產品。You know what ? I don’t need to change the world overnight.I’m going to change the world over the next 50 years. I don’t need to build a killer product overnight. I just need to build a winning product.而‘制勝’的目的，是為了讓自己能留在賽場上繼續拚搏。這就像玩彈珠遊戲一樣，只要你打得足夠好，能獲得一次又一次的續玩機會，就能在這個賽道上長久地走下去。And the goal of winning is so that you can play again. It’s just like pinball, OK? If you could just play well enough to get another game, you could be there for a long time.大多數企業其實都該明白：這條路本就漫長，所謂的‘完美產品’根本不存在。想通了這一點，你就會懂得控制項目的邊界，讓項目保持簡潔。你可以心懷長遠的願景，但產品的定位一定要足夠清晰簡單。把這個簡單的目標執行到極致 —— 因為團隊只有在面對簡單的規劃時，才能做到盡善盡美。然後，再帶著這份成果，重新出發，周而復始。Most companies just need to realize that, in fact, this is a long road and that you can’t build that perfect product. So once you do that, then you keep the project’s scope confined. You keep the project now simple. You have a long-term vision, but your product definition is rather simple. You execute flawlessly on that because your people now can execute flawlessly on a simple plan, and you come back and do it again.』 (大咖觀點)