Apple's (AAPL) upcoming debut foldable iPhone could contribute about $14 billion to the company's December quarter revenue, while projected smartphone price hikes are likely to be "a critical test" of the technology giant's pricing power, Morgan Stanley said in a note e-mailed Wednesday.
摩根士丹利在周三通過電子郵件發送的一份報告中表示，蘋果（AAPL）即將推出的首款折疊屏iPhone可能爲該公司12月季度的營收貢獻約$140億，而預計的智能手機漲價很可能會成爲對這家科技巨頭定價能力的「關鍵考驗」。
The company is expected to launch its much-anticipated foldable iPhone at its "Surprise and Shine" event scheduled for Sept. 9. This would bring Apple into competition with major rival Samsung in the foldable smartphone space. Apple's new chief executive, John Ternus, will lead the event.
該公司預計將在9月9日舉行的「驚喜與閃耀」（Surprise and Shine）活動上推出備受期待的折疊屏iPhone，此舉將使蘋果進入與主要競爭對手三星爭奪折疊屏智能手機市場的競爭。蘋果新任首席執行長John Ternus將主持此次活動。
"This may be Apple's most consequential iPhone launch since iPhone X," Morgan Stanley said in a note to clients. "Apple's first foldable and the largest iPhone price increases in years creates a critical test of pricing power."
摩根士丹利在給客戶的報告中表示：「這可能是自iPhone X以來蘋果最具影響力的iPhone發佈。蘋果首款折疊屏手機以及多年來最大的iPhone漲價幅度，構成了對其定價能力的關鍵考驗。」
The brokerage expects about 6.5 million foldable iPhone shipments in the December quarter, translating to roughly $14 billion of revenue, or 16% of total iPhone sales for the period, according to the note.
該券商預計，12月季度折疊屏iPhone出貨量約爲650萬部，相當於帶來約$140億的營收，佔該季度iPhone總銷售額的16%。
"Speaking of supply, our checks continue to point to (7 million to 8 million) foldable iPhone builds in (the second half of 2026) and up to 20 (million) builds over the first-generation product cycle, which essentially doubles the foldable smartphone market in (2027)," Morgan Stanley wrote.
摩根士丹利寫道：「談到供應情況，我們的調研持續指向（2026年下半年）折疊屏iPhone產量將達到（700萬至800萬）部，並在整個第一代產品周期內達到最多2000萬部，這基本上會使（2027年）折疊屏智能手機市場規模翻倍。」
Apple and other tech giants are grappling with a global memory chip shortage, which has driven component prices higher. Apple recently increased prices for MacBooks and iPads.
蘋果及其他科技巨頭正面臨全球記憶體芯片短缺的問題，這已推高了零部件價格。蘋果近期已上調了MacBook和iPad的價格。
"Combined with our survey work indicating strong foldable interest among iPhone users, notably in China, we believe the device is likely to sell out quickly given what we expect to be strong initial demand and constrained early supply," Morgan Stanley said.
摩根士丹利表示：「結合我們的調查工作顯示iPhone用戶對折疊屏設備興趣濃厚，尤其是在中國，我們認爲該設備很可能迅速售罄，因爲我們預計初期需求強勁而早期供應受限。」
The brokerage continues to expect the starting price of the iPhone 18 Pro and Pro Max to be increased by $200, with potentially larger increases at higher storage tiers, taking into account higher costs of memory chips.
該券商繼續預計，考慮到記憶體芯片成本上升，iPhone 18 Pro和Pro Max的起售價將上調$200，更高記憶體容量版本的漲幅可能更大。
While Apple upgrades its iPhone processor every year, the upcoming event will mark its first adoption of Taiwan Semiconductor Manufacturing's (TSM) 2-nanometer process technology, according to the note.
儘管蘋果每年都會升級其iPhone處理器，但根據該報告，即將舉行的發佈會將標誌着蘋果首次採用台積電（TSM）的2奈米制程技術。
"Apple needs the iPhone models launched next week to deliver demand closer to in-line with the supply chains view of iPhone builds in (the second half of 2026) and into (the first half of next year)," Morgan Stanley said. "If not, the next three months could be 2022 deja vu."
摩根士丹利表示：「蘋果需要下周發佈的iPhone機型帶來的需求更接近供應鏈對（2026年下半年）乃至（明年上半年）iPhone產量的預期。否則，未來三個月可能會重演2022年的情景。」
In July, Apple reported strong fiscal third-quarter results amid momentum in iPhone sales, though the company missed estimates for iPad and services revenue.
7月，蘋果公佈了強勁的第三財季業績，iPhone銷量勢頭良好，但該公司iPad和服務業務收入未達預期。 (MT Newswires)