In the first half of 2022, the clothing business was obviously affected by the epidemic. Data indicate that the total retail sales of consumption goods was RMB 21,043.2 billion from January to June this year, with a year-on-year decrease of 0.7%, among which clothing, footwear and textiles fell by 6.5% year-on-year. Under the market pressure, the performance of most listed clothing companies declined or even suffered losses, but on the whole, the companies with middle and high-end brands suffered less effects, among which EEKA Fashion operated stably overall.
On August 26, EEKA Fashion, a leading middle and high-end company for women's clothing, released interim results in 2021, showing a revenue of RMB 2.896 billion and a net profit of RMB 258 million in the first half year, which slightly year-on-year declined but still maintained better performance and stronger operational stabilities compared with peers.
It is noticed that in the first half of this year, the net operational cash flow of EEKA Fashion reached RMB 981 million with a year-on-year increase of 27%, meaning that the company has more abilities to against risk in volatility to guarantee a long-term growth.
I. The advantages of multi-brand operation are fully demonstrated, online sales have increased by 15% against trend.
